Ukraine exports different kinds of goods to Belarus: electricity, beer, cheese, caramel etc. Now there’s a new item for export – the chief in command of ISD Group, Viktor Shkurba. From April 15th he will be one of the jurors in the Minsk advertising and marketing festival “White Square”. Two days after that, on the 17th, he’ll be holding a master class on the subject “The Epidemics of Useless Virals,” where he’ll tell everyone interested how to create viral campaigns that actually do become virulent.
“Do not judge and you will not be judged!” – these were the farewell words of the ISD Group team blessing their chief to the (not really) far away land. During his absence they will continue to prepare project presentations for the Kyiv International Advertising Festival and the Cyber Lionnes in Cannes.
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