Today we had a humble celebration of our 6th anniversary. Why humble? There’s simply nothing to celebrate yet, even though a lot of people, who are familiar with Internet advertising in Ukraine, would disagree. And they would be right to do so: ISD Group holds leading positions on the market; our works are awarded more than works of our competitors; international companies are our clients; we moved to the Passage even though everyone seems to be talking about horrible economical crisis. However, there’s still a lot to be done.
The ISD team might have learned how to create advertisements with emphasis on quality and effectiveness. We even might have taught a few large companies how to rationally spend their Internet budgets. Even so, we still feel lonely. Unfortunately, our colleagues still consider clients as brainless and consumers as animals, thus, stuffing both them with crap. Partially, we can take some of the blame. Maybe, ISD Group is still not so strong to put these “advertisers” out of work. Maybe our projects aren’t so visible for the clients to stop wasting their money for nothing.
We had a humble celebration of our 6th anniversary today, and we sat back to work. There are just too many things to be done.
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