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Discreet. The most delicate element of your style
Started on: December 27, 2005
Numerous advertising campaigns, in general, simply urging to waste your precious time — are the reality of our time. Advertising junk is unlikely to identify products and services in customer’s consciousness.
Thus, the advertising industry reality encourages us to create something absolutely new, but at the same time something fascinating and useful.
| The task: |
| cls.discreet.kiev.ua |
What do women like to do most of all? Of course, they do adore dressing up! The Best Adornment contest from Discreet offers to bring girl’s dreams into life and to make an adornment smartly matching their favorite dresses. After entering the site, upon quick registration, a girl instantly finds herself in Adornments Workshop.
The web pages remind of the jeweler’s working days: sketches and models of future adornments are drawn everywhere. In other words, the very atmosphere inspires creative process.
The Workshop’s interface, bearing a strong resemblance to standard office applications, will pleasantly surprise with its simplicity, and its tools provide broad possibilities for users. Those skillfully unsafe will be suggested to take a 5 minutes study course.
Wide range of materials in the Workshop would suit jewelry collection of the Queen! Users can choose from different necklace shapes and chain types; they can use 201 adornment elements as well as 64 colors. All this allows creating truly unusual and fascinating adornments. But only those masters who managed to create the most harmonious necklaces could win the prize. There are two main prizes: the spectator sympathies prize and the prize of jury.
Gallery is the place where every visitor can give his vote for the work he likes. For convenience, all works are grouped by styles. At the Home page the recent, the best and thoroughly selected works are lavishly exposed. Thus, each work is in full view all the time.
The voting process is controlled by special monitoring system and by project manager who doesn’t allow juggling votes in smb's favour.
The results of the contest turned out to be amazing. More then 70 000 of unique users got attracted to the site during one and a half-month of campaign holding. More then 2 000 adornments were created. Average time taken by one participant in Workshop and Gallery totals to 83 minutes. But these are mere figures. The real result is represented by dozens of outstanding works and masterpieces. See the best adornment appointed by jury and also the most extraordinary works, defined by ISD and P&G specialists.
And our best reward came as bright emotions and unforgettable impressions of participants being expressed in many favorable comments.
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