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Check smiles for luck with Blend-A-Med
Started on: December 15, 2005
Such a wide-scale promotional campaign was held by Procter&Gamble Ukraine for the first time. Internet was intended to supplement complex advertising campaign with provision of the media synergy effect.
| The task: |
During this campaign each buyer of Blend-A-Med paste found “TV-chip” inside the package. In order to check the winnings he could put the chip to the TV monitor during several seconds of TV advertising. As you know, it is rather inconveniently to strictly depend on evening TV advertising blocks to know about your probable gain. To solve this problem we designed Internet version of the whole campaign. At any time, 24 hours per day, the promo-site is ready to receive visitors and, possibly, to give them the happy answer: “You won!”
Simplicity and usability are the main characteristics of the site, designed for a short-term interaction with user.
During two weeks of advertising campaign about 30 000 unique users visited the site. Among them, more than 2000 viewers entered the site more than once.
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